Your finances, simplified.
We're not your once-a-year accountant. We're the finance partner embedded in your CPG brand — giving you real-time clarity so you can make moves with confidence.
Without Rella
With Rella
90% of startups fail within 2 years. We’re here to change that. Let us help you turn revenue into real profit—so you don’t become a statistic.
0% CPG Focus
Built exclusively for product brands
Founder-Led
We run our own CPG brand, too
0% Retention
Clients stay because it works
Flat-Fee Pricing
No hourly billing, no surprises
We're Not Just Advisors
We don't just consult for CPG brands. We run one.
Most accounting firms have never dealt with a co-man invoice, negotiated retailer deductions, or sweated a cash crunch before a big production run. We have — because we're building CHRY, our own consumer beverage brand, right alongside you.
Every spreadsheet we build, every model we run, every dollar we track — we do it for ourselves first. That's not theory. That's lived experience. When you work with Rella, you get a team that truly understands what it means to be a founder.
Why CPG-Specific
General accountants don't understand CPG
Trade spend, retailer deductions, co-manufacturing costs, inventory valuation — CPG accounting is different. Your finance team should be, too.
- Deep expertise in CPG unit economics and channel profitability
- Experience with retailers like Whole Foods, Target, and Costco
- Understanding of trade promotion accounting and deduction management
- Inventory costing methods tailored to your manufacturing model
CPG Metrics We Track
If you run a product or CPG brand, your numbers are probably lying to you.
Common issues we see:
Unified Data
Your data is everywhere. We bring it together.
Shopify, Amazon, QuickBooks, Xero, ad platforms, retail partners — your financial data lives in a dozen places, speaking a dozen languages. You shouldn't need a PhD to understand your own numbers.
We pull it all into one clean view — so you can stop tab-hopping and start making moves backed by real data, in real time.
- Real-time data from every sales channel
- Automated reconciliation across platforms
- One source of truth for all financial decisions
- Custom dashboards tailored to your KPIs
FAQ
Common questions
Everything you need to know about working with Rella.
How It Works
Get started in 3 simple steps
Quick Intro Call
30 minutes, no pressure. We get to know your brand, where you are today, and what's keeping you up at night financially.
Custom Game Plan
We build a plan that fits your stage, your channels, and your budget. No cookie-cutter packages — just what you actually need.
We're In — Let's Go
Onboarded in 2 weeks. From day one, you get real insights, clean books, and a finance team that's in your corner.
Build to
Last.
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