The finance team your CPG brand deserves.
We're not your once-a-year accountant. We're a full-service finance partner embedded in your brand — giving you real-time clarity on margins, cash flow, and profitability.
Without Rella
With Rella
0% CPG Focus
Built exclusively for product brands
Founder-Led
We run our own CPG brand, too
0% Retention
Clients stay because it works
Flat-Fee Pricing
No hourly billing, no surprises
If you run a CPG brand, your numbers are probably lying to you.
These are the problems we see every week:
Sound familiar? Let's talk.
30 minutes. No pitch. Just a conversation about your brand.
Book a Discovery CallWhat We Do
Three core services. One goal: clarity.
Every service we offer is designed around one objective: giving CPG founders the financial clarity to make better decisions, faster.
Monthly Bookkeeping
GAAP-compliant books every month with CPG-specific COGS tracking, inventory reconciliation, and multi-channel revenue recognition. No more guessing.
- Accrual-basis accounting
- COGS & inventory management
- Multi-channel reconciliation
- Monthly close by the 15th
Fractional CFO
A senior finance partner on your team. Cash flow forecasting, fundraising support, board-ready reporting, and strategic guidance — without the $250K salary.
- Cash flow forecasting
- Fundraising & investor decks
- Board reporting
- Strategic finance planning
Financial Modeling
Custom models that actually get used. Unit economics, channel P&Ls, scenario planning, and investor-ready projections built for your specific business.
- Unit economics by SKU
- Channel profitability
- Scenario analysis
- Investor-ready projections
We're Not Just Advisors
We don't just consult for CPG brands. We run one.
Most accounting firms have never dealt with a co-man invoice, negotiated retailer deductions, or sweated a cash crunch before a big production run. We have — because we're building CHRY, our own consumer beverage brand, right alongside you.
Every spreadsheet we build, every model we run, every dollar we track — we do it for ourselves first. That's not theory. That's lived experience. When you work with Rella, you get a team that truly understands what it means to be a founder.
Real-Time Financial Clarity
Your data is everywhere. We bring it together.
Shopify, Amazon, QuickBooks, retail partners, ad platforms — your financial data lives in a dozen places. We pull it all into one clean view so you can stop tab-hopping and start making decisions backed by real numbers.
- Real-time data from every sales channel
- Automated reconciliation across platforms
- One source of truth for all financial decisions
- Custom dashboards tailored to your CPG KPIs
Who We Serve
Built exclusively for CPG brands.
We work with founders and operators running consumer packaged goods businesses from $1M to $50M+ in annual revenue. That's all we do — and it's why we do it better than anyone.
Food & beverage, beauty & personal care, health & wellness, household products, and pet brands. Whether you're DTC-first, retail-native, or scaling into omnichannel — we've seen your playbook and know the numbers behind it.
The Rella Difference
We're not your typical firm.
Most finance firms treat CPG like any other industry. We don't. Here's what sets us apart.
CPG-Only Focus
100% of our clients are product brands. That singular focus means deeper expertise, better processes, and faster results.
Founder-Led
We don’t just advise CPG brands — we run one. CHRY is our own consumer beverage brand. We face the same challenges you do.
Transparent Pricing
Flat monthly fees. No hidden costs, no surprise invoices, no hourly billing. You always know what you’re paying.
Embedded Partnership
We work like an extension of your team — not a vendor you talk to once a quarter.
Real-Time Reporting
Custom dashboards with live data from every channel. No more waiting until month-end to know where you stand.
Industry-Specific Systems
Our processes, templates, and models are purpose-built for CPG — from COGS tracking to trade spend analysis.
How It Works
From first call to full clarity in 4 steps.
Discovery Call
30-minute intro to understand your brand, your pain points, and what success looks like.
Custom Proposal
Tailored scope and flat-fee pricing based on your specific needs. No cookie-cutter packages.
Onboarding (2 Weeks)
We connect to your systems, clean up your books, and build your custom reporting dashboard.
Ongoing Partnership
Monthly deliverables, regular check-ins, and a dedicated team that knows your business inside out.
Free Resources
Tools we built for CPG founders.
The same templates and calculators we use with our clients — yours free, no strings attached.
The CPG Founder Survival Guide
Everything you need to get your finances right from day one — cash flow templates, compliance checklists, and the exact spreadsheets we use with our own CPG brand.
- Cash flow forecasting template
- Month-end close checklist
- COGS tracking spreadsheet
- Retail readiness guide
CPG Founder
Survival Guide
PDF + Spreadsheets
COGS Calculator
Break down landed costs, co-man fees, and packaging per unit.
Unit Economics Calculator
Contribution margin, break-even, and profitability by channel.
CPG Cash Flow Template
12-month cash flow model for product-based businesses.
Know your real margins — in 60 seconds
Try our free Unit Economics Calculator. Toggle between wholesale, DTC, and retail channels to see your contribution margin, break-even, and how you compare to industry benchmarks.
Build to Last.
Book a free 30-minute discovery call. No pressure, no pitch — just a conversation about your brand and how we might help.