The finance team built for CPG.
Rella Solutions is a full-service finance partner for consumer packaged goods brands. We combine deep CPG expertise with modern tools to give founders real-time financial clarity — so they can scale with confidence.
100% CPG Focus
Built exclusively for product brands
Founder-Led
We run our own CPG brand, too
98% Retention
Clients stay because it works
Flat-Fee Pricing
No hourly billing, no surprises
What We Do
Three core services. One goal.
Every service we offer is designed around one objective: giving CPG founders the financial clarity to make better decisions, faster.
Monthly Bookkeeping
GAAP-compliant books every month with CPG-specific COGS tracking, inventory reconciliation, and multi-channel revenue recognition. No more guessing.
- Accrual-basis accounting
- COGS & inventory management
- Multi-channel reconciliation
- Monthly close by the 15th
Fractional CFO
A senior finance partner on your team. Cash flow forecasting, fundraising support, board-ready reporting, and strategic guidance — without the $250K salary.
- Cash flow forecasting
- Fundraising & investor decks
- Board reporting
- Strategic finance planning
Financial Modeling
Custom models that actually get used. Unit economics, channel P&Ls, scenario planning, and investor-ready projections built for your specific business.
- Unit economics by SKU
- Channel profitability
- Scenario analysis
- Investor-ready projections
Who We Serve
Built exclusively for CPG brands.
We work with founders and operators running consumer packaged goods businesses from $1M to $50M+ in annual revenue. That's all we do — and it's why we do it better than anyone.
Food & beverage, beauty & personal care, health & wellness, household products, and pet brands. Whether you're DTC-first, retail-native, or scaling into omnichannel — we've seen your playbook and know the numbers behind it.
The Rella Difference
We're not your typical firm.
Most finance firms treat CPG like any other industry. We don't. We're CPG-native — and we also run our own consumer brand, CHRY. That means every challenge you face, we face too.
CPG-Only Focus
100% of our clients are product brands. That focus means deeper expertise.
Founder-Led
We run our own CPG brand, so we understand the founder journey firsthand.
Transparent Pricing
Flat monthly fees. No hidden costs, no surprise invoices, no hourly billing.
Embedded Partnership
We work like an extension of your team — not a vendor you talk to once a quarter.
Typical Engagement
Discovery Call
30-minute intro to understand your brand, your pain points, and what success looks like.
Custom Proposal
Tailored scope and flat-fee pricing based on your specific needs — no cookie-cutter packages.
Onboarding (2 weeks)
We connect to your systems, clean up your books, and build your custom reporting dashboard.
Ongoing Partnership
Monthly deliverables, regular check-ins, and a dedicated team that knows your business inside and out.
Founder-Led
We build alongside you.
Our team doesn't just advise CPG brands — we actively operate one. CHRY is our own consumer beverage brand, which means we experience the same challenges you do: inventory management, retailer negotiations, cash flow planning, and scaling operations. This isn't theoretical knowledge — it's lived experience.
Ready to Talk?
Let's see if we're a fit.
Book a free 30-minute discovery call. No pressure, no pitch — just a conversation about your brand and how we might help.