About Rella Solutions
We live and breathe CPG finance
Founded by a CPA who spent his career in consumer packaged goods, Rella Solutions exists for one reason: to give CPG brands the financial clarity and strategic support they deserve.
100% CPG
Exclusive Focus
Founder-Led
We Run a CPG Brand
98%
Client Retention
Flat Fees
No Hourly Billing
Our Story
Born from a gap in the market
After years of working in CPG finance — managing books for natural food brands, building models for beverage startups, and advising DTC beauty companies — I noticed something: generic accounting firms consistently failed CPG clients.
They didn't understand COGS complexity. They couldn't handle trade spend accounting. They had no idea how to model channel profitability or track retailer deductions. CPG founders were paying premium prices for generic, inadequate financial services.
Rella Solutions was founded to fix that. I built a firm from the ground up, designed exclusively around the needs of consumer packaged goods companies. Every process, every report, every deliverable is CPG-native.
The Founder
Meet Luke Rella
I started Rella Solutions because I saw too many CPG founders flying blind with their finances. Generic accountants don't understand the complexity of consumer brands — the trade spend, the co-man fees, the inventory timing, the channel math. I do, because I live it every day.
Beyond running Rella Solutions, I founded CHRY, a tart cherry supplement brand. Running my own CPG company means I experience the same financial challenges my clients face — and that perspective makes all the difference.
My mission is simple: give every CPG founder the financial clarity and strategic firepower they need to make confident decisions and grow profitably.
Our Values
What drives everything we do
CPG-First
We don't try to be everything to everyone. Our exclusive focus on CPG means deeper expertise, better insights, and more relevant advice for your brand.
Radical Transparency
No hidden fees, no jargon-filled reports. We believe you deserve clear, actionable financial information — presented in a way that actually makes sense.
Growth-Oriented
We're not just number-crunchers. Every recommendation, every report, every model is designed to help you make better decisions and grow profitably.
Client Partnerships
We see ourselves as an extension of your team. Your success is our success, and we're invested in your long-term growth — not just this quarter's close.
Let's talk about your brand
I'd love to learn about your CPG business and see how we can help you get your finances dialed in. Book a free call — no pressure, just a conversation.