Coming Soon
Founder Community

Built by founders,
for founders

A local NYC community where CPG founders get together monthly to tackle their biggest challenges, share what's actually working, and learn from each other — no gatekeeping, no fluff.

Manhattan, NYC — Monthly Meetups

Join the waitlist to be first in when we launch. Space will be limited to keep conversations intimate and high-value.

The Rella Collective

A tight-knit group of CPG founders building better brands together.

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Members

NYC

Location

1x

Monthly

What to Expect

More than a meetup

Every session is designed to leave you with something actionable — a new connection, a solved problem, or a perspective shift.

Honest Roundtables

Small-group discussions on real challenges — margins, retailers, cash flow, hiring. No pitching, no posturing.

Expert-Led Workshops

Hands-on sessions on topics like trade spend optimization, inventory planning, and fundraising prep.

Peer Introductions

Get matched with founders at a similar stage. Your next co-manufacturing contact or retail buyer intro might be in the room.

Monthly Cadence

One evening per month in Manhattan. Consistent enough to build real relationships, not just collect business cards.

On the Agenda

Topics we'll dig into

01Navigating your first retail launch (and surviving chargebacks)
02When to hire vs. outsource your finance function
03Inventory planning for seasonal brands — war stories
04The real numbers behind DTC vs. wholesale profitability
05Fundraising: what investors actually look at in CPG
06Scaling production without blowing up your cash flow

Who It's For

Is this for you?

You're a CPG founder or co-founder based in or near NYC

You're doing $500K–$20M in revenue (or actively launching)

You want honest peer feedback, not another LinkedIn connection

You're willing to share your own learnings — wins and losses

Get in on the ground floor

We're building this community from scratch and want the right people at the table from day one. Spots will be limited — join the waitlist to secure yours.

Express Interest